On 27th October 2007 Cholayil Products & Services launched Sanjeevanam Cough Syrup in Tamil Nadu, which was witnessed the presence of famous playback singer Mrs. P.Susheela & Mrs.S.Janaki and noted film actor & stage artist Mr.Y.G.Mahendran. The product is an Ayurvedic Proprietary Medicine free from Antihistamines, Sedatives, Narcotics & Alcohol. The event was held at Hotel Green Park, Vadapani, Chennai which was participated by more than 250 distributors of Tamil Nadu.